An introduction to global media
Ole J. Mjøs.
Bok Engelsk 2022 Ole J. Mjos
| Omfang | pages cm
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| Opplysninger | The emergence of a global media and communications landscape : from the telegraph to the internet -- The popularization and consolidation of the global online environment : the internet, social media, and search engines -- Media companies, content and branding in the global digital age : platforms, distribution, and production -- The role of media and communications in development : modernization, progress, and social change -- The power of media and communications : imperialism, influence, and domination -- The power of media audiences and users : empowerment and autonomy -- The dimensions of globalization in the context of media and communications.. - "A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape"--
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| Emner | |
| Dewey | |
| ISBN | 9781350348707. - 9781350348714
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