Black is the new green : marketing to affluent African Americans

Leonard E. Burnett, Jr. and Andrea Hoffman
Bok · Engelsk · 2010

Utgitt	New York : Palgrave Macmillan , 2010
Omfang	IX, 207 s.
Emner	Affluent consumers - United States African American consumers Consumer behavior - United States Target marketing - United States
ISBN	9780230616844