Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
Bok Engelsk 2008
| Utgitt | San Francisco, Calif. : Jossey-Bass , c2008
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| Omfang | XIX, 266 s. : ill.
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| Emner | |
| ISBN | 9780787998301
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