Donor Cultivation and the Donor Lifecycle Map : A New Framework for Fundraising.
Deborah Kaplan. Polivy
Bok Engelsk 2013 · Electronic books.
| Omfang | 1 online resource (242 pages)
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| Utgave | 1st ed.
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| Opplysninger | Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising -- Contents -- Foreword -- Preface -- Acknowledgments -- Introduction -- And So This Book -- 1 Defining Donor Cultivation -- The Donor Lifecycle Map -- Why Focus on All Three Goals of Cultivation? -- The Lifecycle Map as a Framework for Thinking about Donor Cultivation -- Summary -- 2 Increasing Donor Diversity -- Increasing Diversity Decreases Risk -- Illustrating the Numbers -- Summary -- 3 Building a Foundation -- Highlight the Mission and How to Achieve It -- Take Advantage of a Strategic Plan -- Build a Top-Notch Back Room -- Summary -- 4 Utilizing Personal Donor Cultivation Tools -- Personal Donor Cultivation Tools -- Schedule Face-to-Face Meetings -- Thank the Donor in a Personal and Timely Fashion -- Use the Telephone -- Involve on a Committee, Board, or Task Force -- Conduct Site Visits -- Invite to a Special Function, Such as a Sporting Event or Lecture -- Organize Private Events and Special Opportunities (e.g., Parties, Leadership or Solicitation Training, Giving Circles) -- Include in a Feasibility Study -- Recognize Major Celebrations and Events in the Lives of Prospects and Donors -- Ask for Gifts in a Strategic and Timely Fashion -- Summary -- 5 Applying Nonpersonal Donor Cultivation Tools -- Nonpersonal Donor Cultivation Tools -- Send Up-to-Date Information (e.g., Magazines, Newsletters) -- Create a Brochure -- Produce Events -- Communicate through Social Media -- Recognize Donors Publicly -- Send Annual Reports -- Use Complementary and Available Public Media Outlets (e.g., Newspapers, Radio Stations) -- Summary -- 6 The Intersection of Donor Cultivation Tools and the Donor Lifecycle Map -- Cultivation Tools for Obtaining the First Gift -- Cultivation Tools for Obtaining the Second Gift -- Moving Second Gift to Second-Year Active -- Multiyear Active.. - 11 The Donor Lifecycle Map and Cultivation Tools -- Feasibility of Effecting Change -- Summary -- About the Author -- About the Companion Website -- Index.. - Major or Stretch Giving -- Ultimate Giving -- Summary -- 7 Determining Priorities among Donors -- The Donor Pyramid -- Age -- Gender -- Summary -- 8 Impediments to Change -- The Culture of Philanthropy and the Role of the Executive Director -- The Board as an Obstacle to Change -- Summary -- 9 A Case Study in Effecting Change -- A Little Background Information -- The Interview -- How did your national experience affect how you organized the fundraising effort at WMHT? -- What does that mean in terms of actions on the ground? -- What other changes did you make right away? -- How do you obtain your new donors? -- How does WMHT move them from first-time to second-gift donors and beyond? -- Of those people who renew on a regular basis, how do you identify prospects for a major gift or what WMHT refers to as "leadership giving"? -- What kind of thank-you notes do you send? -- How else do you involve the board? -- Do you use any additional cultivation tools? -- What impediments have you encountered in terms of making changes to the development process? -- Can you talk about any specific outcomes in terms of overall giving that you think are the result of fundraising changes you have made? -- Summary -- 10 (Re)engaging Lapsed Donors -- Drivers of Donor Loyalty -- 1. Service Quality -- 2. Risk -- 3. Trust -- 4. Shared Beliefs -- 5. Learning -- 6. Personal Link -- 7. Multiple Engagements -- The Reasons Donors Stop Giving -- 1. Financial -- 2. Complaint -- 3. Lower Importance than Other Issues -- How to Identify the Reason for Stopping Support -- Classifying Lapsed Donors -- Lapsing -- Inactive -- Deep Lapsed -- Stopped -- Developing an Effective Reactivation Program -- Applying the Proper Tools -- Nonpersonal Tools -- Personal Tools -- Who Should Reactivate the Donor and How? -- Identifying and Reactivating Ultimate-Giving Prospects -- Summary.. - A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters-cultivation and the lifecycle map-can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process Features a companion website with a variety of online tools to help readers implement key concepts Part of the Wiley Nonprofit Authority Series Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last-an endowment that keeps on giving even after death.
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| ISBN | 9781118603789
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