Introduction to the Music Industry
Catherine. Fitterman Radbill
Bok Engelsk 2012 · Electronic books.
| Utgitt | Hoboken : : Taylor and Francis, , 2012.
|
|---|---|
| Omfang | 1 online resource (527 p.)
|
| Utgave | 1st edition
|
| Opplysninger | Description based upon print version of record.. - Cover; Title; Copyright; Contents; Preface; Acknowledgments; PART 1 Thinking Like an Entrepreneur; CHAPTER 1 Fundamentals of Entrepreneurial Thinking; Chapter Overview; Key Terms; An Entrepreneur's Story: Brian McTear and Weathervane Music; Industry Essentials: The Fundamentals of Entrepreneurial Thinking; Defining Entrepreneurship; Characteristics of Entrepreneurial Thinking; Why You Need to Think Like an Entrepreneur; A Venerable Industry in Transition; Meet Third Rail; Opportunities Ahead: Thinking Like an Entrepreneur; Conclusion; Talking Back: Reflect and Prepare for Class Discussions. - An Entrepreneur's Story: John Janick and Fueled By RamenIndustry Essentials: Brand You; Popular Music and the Birth of the Music Artist; The Artist and the Business of Selling Music; Understanding the Commercial Translation of the Artist as a Music Product; Understanding the Artist as a Brand; Conclusion; Opportunities Ahead: Thinking Like an Entrepreneur; Talking Back: Reflect and Prepare for Class Discussions; PART 2 Contacts and Contracts; CHAPTER 4 Copyright Law and the Music Industry; Chapter Overview; Key Terms; An Entrepreneur's Story: Patrick Sullivan and RightsFlow. - CHAPTER 2 Creative Problem SolvingChapter Overview; Key Terms; An Entrepreneur's Story: Alex White, Next Big Sound; Industry Essentials: Creative Problem Solving; Strap on Your Growth Mindset; Identifying Problems and Recognizing Opportunity; Generating Great Ideas for Solving Problems; Crowdsourcing: Revolution in Problem Solving; Another Entrepreneur's Story: Kimberley Locke and I Am Entertainment; Opportunities Ahead: Thinking Like an Entrepreneur; Conclusion; Talking Back: Reflect and Prepare for Class Discussions; CHAPTER 3 Brand You; Chapter Overview; Key Terms. - How Songwriters and Publishers Earn Money. - Industry Essentials: Development of U.S. Copyright LawIntroduction: Intellectual Property-Creations of the Mind; Opportunities Ahead: Thinking Like an Entrepreneur; Conclusion; Talking Back: Reflect and Prepare for Class Discussions; CHAPTER 5 International Copyright and Trade Agreements; Chapter Overview; Key Terms; Industry Essentials: International Conventions and Intellectual Property Protection; Introduction; What Is "Property" and Why Are There Laws to Protect It?; Historical Background; Moving into the Digital Era; World Intellectual Property Organization. - The World Trade Organization and the TRIPS AgreementCopyright Reform in the U.K.; Opportunities Ahead: Thinking Like an Entrepreneur; Conclusion; Talking Back: Reflect and Prepare for Class Discussions; CHAPTER 6 The Role of the Music Publisher; Chapter Overview; Key Terms; An Entrepreneur's Story: Aaron Bisman and JDub Records; Industry Essentials : The Role of the Music Publisher; Quick Review of Music Copyright; Introduction to Music Publishing; Inside a Music Publishing Company; The Major Functions of a Music Publisher; Do-It-Yourself (DIY) Music Publishing: A Third Rail Story. - Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses in the world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level students in learning the fundamentals of the music business while discovering ways to shape the industry's future. Every chapter explores the inner workings of the music industry, using creative problem-solving exercises, discussion questions, collaborative projects, case studies, hands-on act
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0-203-09669-X. - 1-136-21933-1. - 1-283-60580-5. - 9786613918253
|
