Surviving Transformation : Lessons from GM's Surprising Turnaround.
Vincent P. Barabba
Bok Engelsk 2004 · Electronic books.
| Omfang | 1 online resource (281 pages)
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| Opplysninger | Intro -- Contents -- Foreword -- 1 Setting the Scene -- I: APPLYING THE RIGHT BUSINESS DESIGN -- 2 Creating an Extended Customer Relationship Business -- 3 Creating the Business You Want -- 4 Transparency and a Dialogue with the Customer -- 5 Finding the Right Mix of Business Designs -- II: LISTENING, LEARNING, AND LEADING -- 6 Solving the Right Problem the Right Way -- 7 Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed -- 8 Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird -- 9 Solving a Complex Problem: Averting Unintended Consequences -- 10 Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One -- III: MARKETING AS A STATE OF MIND -- 11 Understanding the System in Which the Enterprise System Operates -- 12 Challenging Our Critical Assumptions -- 13 Leveraging Knowledge Across the Enterprise -- 14 Combining Imagination and Market Knowledge -- 15 Creating the Right Business Design in the Face of Uncertainty -- 16 Starting with Your Destination -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- X -- Z.. - Describes the impressive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.
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| ISBN | 9780195346817
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