Advertising : Types, Trends and Controversies.
Evelyn P. Mann
Bok Engelsk 2011 · Electronic books.
| Omfang | 1 online resource (158 pages)
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| Utgave | 1st ed.
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| Opplysninger | Intro -- CONTENTS -- PREFACE -- HUMAN FACTORS DETERMINING CONSUMER RESPONSE TO RECOMMENDERS -- ABSTRACT -- HUMAN FACTORS DETERMINING CONSUMER RESPONSE TO RECOMMENDERS -- RECOMMENDATIONS OVER TIME -- RECOMMENDATIONS IN SPACE -- DYNAMIC ENVIRONMENTS -- ONLINE TRUST -- PRIVACY -- USEFULNESS VERSUS RISK -- RECOMMENDERS AND PRIVACY -- SOCIAL NETWORKING -- CONSUMER PROTECTION -- CONCLUSION -- ACKNOWLEDGMENTS -- REFERENCES -- THE LIPDUB AS A TRENDY WAY OF CORPORATE COMMUNICATION: IMPLICATIONS FOR INSTITUTIONS -- ABSTRACT -- INTRODUCTION -- 1. SOME CONSIDERATIONS ON CORPORATE IMAGE -- 2. ELEMENTS AFFECTING CORPORATE IMAGE -- 3. TRENDS IN CORPORATE COMMUNICATION: THE LIPDUB -- 4. THE LIPDUB IMPLICATIONS FOR THE ORGANIZATION -- 5. A LIPDUB PERFORMANCE GUIDE -- CONCLUSION -- REFERENCES -- Main URL Consulted: -- THE IMPACT OF CONGRUENCY AND TIME PRESSURE DURING SIMULTANEOUS EXPOSURE IN AN IDTV CONTEXT -- ABSTRACT -- INTRODUCTION -- CONCEPTUAL FRAMEWORK AND HYPOTHESES -- METHOD -- Procedure -- Stimuli and Participants -- Measures -- R RESULTS -- CONCLUSION -- REFERENCES -- DIFFERENTIAL EFFECTS OF VISUAL AND VERBAL ELEMENTS IN ADVERTISEMENTS FOR NEW BRANDS AND EXTENSIONS -- ABSTRACT -- INTRODUCTION -- THEORETICAL BACKGROUND AND HYPOTHESES -- The Moderating Role of Brand Strategy on Consumer Responses to Advertising Visuals -- ADDED VALUE OF VERBAL INFORMATION FOR LINE EXTENSIONS VERSUS NEW BRANDS -- DESIGN AND PARTICIPANTS -- RESULTS -- Manipulation Checks -- MAIN RESULTS -- CONCLUSIONS AND SUGGESTIONS FOR FURTHER RESEARCH -- APPENDIX: STIMULUS EXAMPLES -- REFERENCES -- BRIDGING THE GAP BETWEEN DREAM AND REALITY: STAKES AND ADVERTISING STRATEGIES -- ABSTRACT -- 1. INTRODUCTION -- 2. MEANS END-CHAINS: A TOOL FOR ANALYSING THE CONSUMER MESSAGE: THE MEANS-END CHAIN MODEL AND METHOD OF ANALYSIS -- 2.1. The Means-End Chain Model.. - 2.2. The Method of Analysis -- 3. ANALYSIS AND RESULTS -- 3.1. Analysis -- 3.2. Data Collection -- 4. RESULTS -- 4.1. Primary Clustering (Entire Sample) -- 4.2. Secondary Clustering (Subset of 65 Individuals) -- 5. STRATEGICAL ISSUES: IDENTIFICATION OF CONSUMERS WITH RECONCILABLE PROCESSES -- 5.1. Brand Personality -- 5.2. Consumer Personality -- 5.3. Narcissism -- 5.4. Compliance -- 5.5. Aggressiveness -- 5.6. Analysis -- 5.7. Results -- 6. IDENTIFICATION OF THE PROCESS WHICH RECONCILES THE DREAM AND THE BOUGHT PRODUCT -- 7. DISCUSSION -- CONCLUSION -- APPENDIX 1 -- REFERENCES -- CHILDREN AND ADVERTISING: WHAT DO THEY THINK ABOUT ADVERTISEMENTS? HOW ARE THEY AFFECTED BY ADVERTISEMENTS? -- ABSTRACT -- INTRODUCTION -- METHODOLOGY -- Sample -- Evaluation and Analysis of the Data -- FINDINGS AND DISCUSSION -- General Information on Children -- The Situation of Children's Watching Television -- The Average Time Children Spend Everyday for Watching Television -- The Situation of Children's Watching Television Advertisements -- Types of Advertisements that Children Watch the Most -- Elements in Advertisements Which Children Find Attractive -- The Situation of Children Wanting to Possess the Goods and Services Seen on Advertisements -- Reasons behind Children's wanting to Possess the Goods or Services Seen on Advertisements -- The Situation of Children's Unnecessary Consumption Due to Advertisements -- The Situation of whether Products and Services Carry the Characteristics Stated in Advertisements -- Children's Views on Advertisements -- Children's Views Concerning the Necessity of Advertisements -- The Situation Whereby Children Tend to Choose Products or Services That Are More Used or More Liked Although They Are Not Different in Terms of Price or Quality -- CONCLUSION -- REFERENCES.. - ALCOHOL ADVERTISING ON THE INTERNET: RISKS FOR UNDERAGE YOUTH -- ABSTRACT -- REFERENCES -- INDEX.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9781620816790
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| ISBN(galt) |
