Customer Experience : Future Trends and Insights /
by C. Shaw, Q. Dibeehi, S. Walden.
Bok Engelsk 2010
| Medvirkende | |
|---|---|
| Omfang | 1 online resource (218 p.)
|
| Utgave | 1st ed. 2010.
|
| Opplysninger | Description based upon print version of record.. - Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--.. - Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
|
| Emner | Customer relations—Management.
Leadership. Management. Public relations. Vis mer... Sales management.
Social medicine. Business Strategy/Leadership. : https://scigraph.springernature.com/ontologies/product-market-codes/515010 Corporate Communication/Public Relations. : https://scigraph.springernature.com/ontologies/product-market-codes/513040 Customer Relationship Management. : https://scigraph.springernature.com/ontologies/product-market-codes/513050 Management. : https://scigraph.springernature.com/ontologies/product-market-codes/515000 Medical Sociology. : https://scigraph.springernature.com/ontologies/product-market-codes/X22150 Sales/Distribution. : https://scigraph.springernature.com/ontologies/product-market-codes/524000 |
| Dewey | |
| ISBN | 0-230-29177-5. - 1-283-02812-3. - 9786613028129
|
