Focus groups : theory and practice /
David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.
Bok Engelsk 2007
| Utgitt | Thousand Oaks, Calif. ; London : : SAGE, , c2007.
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| Omfang | 1 online resource (xii, 188 p.) : : ill.
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| Utgave | 2nd ed.
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| Opplysninger | Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.. - Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.. - Specialized.
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| Emner | |
| Dewey | |
| ISBN | 1-4129-9184-6. - 1-4522-1000-4
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