Advertising : a cultural economy /
Liz McFall.
Bok Engelsk 2004 Elizabeth Rose. McFall
| Utgitt | London : : SAGE, , 2004.
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| Omfang | 1 online resource (viii, 208 p.) : : ill.
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| Opplysninger | Description based upon print version of record.. - Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index. - This work reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.. - Specialized.
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| Emner | |
| Dewey | |
| ISBN | 0-7619-4254-8. - 1-280-36870-5. - 1-4129-3289-0. - 9786610368709
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