Engaged Journalism : Connecting With Digitally Empowered News Audiences


Jake. Batsell
Bok Engelsk 2015 · Electronic books.
Annen tittel
Utgitt
New York : : Columbia University Press, , 2015.
Omfang
1 online resource (233 p.)
Opplysninger
Description based upon print version of record.. - ""Table of Contents ""; ""Foreword, by Mark Briggs""; ""Preface""; ""Acknowledgments""; ""List of Interviews""; ""Introduction: Why Engagement Matters""; ""1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the “Original Platform� ""; ""2. News as Conversation: Not Just Informing but Involving the Audience""; ""3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms""; ""4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences"". - ""5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience Relationship""""Conclusion""; ""Notes""; ""References""; ""Index"". - <div><P>Jake Batsell is an assistant professor of journalism at Southern Methodist University in Dallas, where he teaches digital journalism and media entrepreneurship. His research focuses on audience engagement, media convergence, and the business of digita</div>
Emner
Sjanger
Geografisk emneord
USA : (NO-TrBIB)HUME01695
Dewey
ISBN
9780231168359

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