Moving from in-person to virtual focus groups : how to successfully navigate the transition /
Frederic I. Solop, Nancy A. Wonders.
Bok Engelsk 2022
| Medvirkende | Wonders, Nancy A., (author.)
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| Omfang | 1 online resource.
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| Opplysninger | Focus group research is a qualitative research technique that brings a small group of participants together for an in-depth, guided conversation about topics of interest. The coronavirus pandemic has necessitated that those wishing to utilize focus group methodology develop research strategies that shift focus groups from in-person, face-to-face environments to the virtual world. In this case study, we describe some of the lessons we learned as we designed and administered a research project that made this transition. At the end of this case study, readers will be equipped to conduct successful focus groups within a virtual environment.
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| ISBN | 9781529603262 : : No price
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