The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications.
John Philip. Jones
Bok Engelsk 1999 · Electronic books.
| Omfang | 1 online resource (561 pages)
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| Utgave | 1st ed.
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| Opplysninger | This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank′ of theory and practice for advertising students and professionals.. - Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9781452264646
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| ISBN(galt) |
