How cool brands stay hot : branding to generation Y

Joeri Van den Bergh, Mattias Behrer
Bok · Engelsk · 2011 Joeri van den Bergh

Utgitt	London Philadelphia : Kogan Page , c2011
Omfang	xvii, 249 s. : ill
Emner	Consumer behavior Generation Y Product management Target marketing Vis mer... Young adult consumers Young consumers BUSINESS & ECONOMICS
ISBN	9780749462512