Principles of marketing
Philip Kotler, Gary Armstrong, Anders Parment
Tale på CD 2021
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| Utgitt | Malmø : MTM , 2021
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| Omfang | 42 t. 15 min.
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| Opplysninger | Talesyntese. - Fra forlagets omtale: Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions.
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