Campaigning for hearts and minds : how emotional appeals in political ads work

Ted Brader
Bok · Engelsk · 2006

Utgitt	Chicago : University of Chicago Press , 2006
Omfang	XVI, 280 s. : ill.
Emner	Advertising, Political Communication in politics Emotions and cognition Persuasion (Psychology) Vis mer... Political psychology politikk politisk reklame psykologi kommunikasjon overtalelse
ISBN	0226069885. - 0226069893