Marketing management
Philip Kotler, Kevin Lane Keller, Alexander Chernev
Bok Engelsk 2022
| Originaltittel | |
|---|---|
| Medvirkende | |
| Omfang | 605 sider : illustrasjoner, figurer, tabeller
|
| Utgave | 16th edition, Global edition
|
| Opplysninger | PART I: FUNDAMENTALS OF MARKETING MANAGEMENT PART II: UNDERSTANDING THE MARKET PART III: DEVELOPING A WINNING MARKETING STRATEGY PART IV: DESIGNING VALUE PART V: COMMUNICATING VALUE PART VI: DELIVERING VALUE PART VII: MANAGING GROWTH. - The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organisation of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.
|
| Emner | Ledelse : (NO-TrBIB)HUME13632
Markedsføring : (NO-TrBIB)HUME07755 markedsføring markedsføringsledelse ledelse |
| Dewey | |
| ISBN | 9781292404813
|
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