Key marketing metrics : the 50+ metrics every manager needs to know /
Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.
Bok Engelsk 2021
| Omfang | 496 sider
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|---|---|
| Utgave | Third edition.
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| Opplysninger | First edition entered under: Marketing metrics. 2006.. - "This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impact, correcting their courses, and optimizing their results is explained"--
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| Emner | |
| Dewey | |
| ISBN | 9781292360867
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