Grande expectations : a year in the life of Starbucks' stock /
Karen Blumenthal.
Bok Engelsk 2007 Karen. Blumenthal,· Electronic books
| Utgitt | New York : : Crown Business, , c2007.
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| Omfang | 1 online resource (309 p. )
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| Utgave | 1st ed.
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| Opplysninger | Bibliographic Level Mode of Issuance: Monograph. - Business journalist Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again? Here she shows how money is made and lost, by following one of America's hottest growth stocks, Starbucks, through a year of rapid store openings, fancy new products, and clever promotions, revealing how the many players--big and small investors, company management, analysts, and the media--propel its shares up and down. Blumenthal pulls back the curtain on the stock market to expose its quirks and inner workings, from the power of a penny of earnings and the unexpected impact of a stock split to the image-enhancing effects of a brand of bottled water.--From publisher description.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0-307-39411-5
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