Buying into change : mass consumption, dictatorship, and democratization in Franco's Spain, 1939-1982 /
Alejandro J. Gómez del Moral.
Bok Engelsk 2021 · Electronic books.
| Omfang | 1 online resource
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|---|---|
| Opplysninger | Introduction -- World-Class Stores and (Inter)national Ambassadors: The Department Store and the Formation of a Spanish Mass Consumer Society under the Early Dictatorship, 1939-1957 -- Imagining a New Señora Consumer: Emerging Mass Consumption, Gendered Consumer Magazines, and the First Rumblings of Boom-Era Cosmopolitanism, 1937-1956 -- (Super)Marketing Western Modernity: Self-Service, Sociocultural Change, and the Professionalization of Food Retailing during Spain's Miracle Years -- "You Can Achieve Anything Nowadays If You Have Good Publicity": The Spanish Advertising Industry and Consumer Media in the International Integration of Late Franco-Era Spain -- "On That Day, Borders Did Not Exist": Department Stores and Social Liberalization in Spain, 1960-1975.. - "Buying into Change examines how the development of a mass consumer society under the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s"--
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 1-4962-2632-1
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