Museum store : the manager's guide : basic guidelines for the new museum store manager /
Museum Store Association.
Bok Engelsk 2016 Museum Store Association (U.S.),· Electronic books.
| Omfang | 1 online resource (153 p.)
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| Utgave | 4th ed.
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| Opplysninger | First published 2015 by Left Coast Press, Inc.. - 1. The Retail Store: An Integral Part of the Museum -- 2. Building Budgets and Tracking Stats -- 3. Managing Merchandise -- 4. Designing Displays -- 5. Managing Staff -- 6. Creating Great Customer Service -- 7. Developing Effective Marketing -- 8. Setting Up an Online Store.. - Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional organization of museum stores. It includes a myriad of supportive worksheets to help the novice manager. It provides guidance from experienced store managers to assist the novice in evaluating a store’s performance. The 4th edition includes updated information on social media and mobile shopping. A new chapter to this valuable resource highlights the legal implications of the business of nonprofit retail including copyright, unrelated business income tax, and staff relations. A great resource for every back office!
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| ISBN | 1-315-42391-X. - 1-315-42392-8. - 1-315-42393-6
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