Just Good Business : The Strategic Guide to Aligning Corporate Responsibility and Brand.
Kellie A. McElhaney
Bok Engelsk 2008 · Electronic books.
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| Utgitt | San Francisco : : Berrett-Koehler Publishers, , 2008.
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| Omfang | 1 online resource (208 p.)
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| Opplysninger | Description based upon print version of record.. - Contents; Preface: It's Time to Take the Next Step; PART I: Corporate Social Responsibility—Just Good Business; PART II: Connecting CSR Strategy and Brand—Seven Rules of the Road; PART III: What to Do on Monday Morning; Conclusion: CSR, Tomorrow and Beyond; Acknowledgments; Notes; Index; About the Author;. - Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR practices, but aren't reaping the benefits of these initiatives because A) they aren't strategic and B) they're failing to communicate them effectively. Fortunately, closing the CSR story-telling gap can represent great opportunity for savvy companies who want to seize it. Just Good Business shows lead
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| Emner | |
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| Dewey | |
| ISBN | 9781576754412
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