Marketing plans : how to prepare them, how to use them

Malcolm H. B. McDonald
Bok · Engelsk · 1989 Malcolm McDonald

Utgitt	Oxford : Heinemann , 1989
Omfang	ix, 337 s. : ill.
Utgave	2nd ed.
Opplysninger	"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
ISBN	0434913006