Marketing plans : how to prepare them, how to use them
Malcolm McDonald Malcolm H. B. McDonald
Bok Engelsk 1989 Malcolm McDonald
| Utgitt | Oxford : Heinemann , 1989
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|---|---|
| Omfang | ix, 337 s. : ill.
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| Utgave | 2nd ed.
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| Opplysninger | "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
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| ISBN | 0434913006
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