Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout

by David Taylor
Bok · Engelsk · 2004

Utgitt	Hoboken : Wiley , c2004
Omfang	XIII, 162 s. : ill.
Emner	Brand name products - Management Brand name products - Marketing Brand name products - Valuation Management Product management
ISBN	0470862114