Handbook of research on identity theory in marketing

edited by Americus Reed, Mark Forehand.
Bok · Engelsk · 2021

Annen tittel	Research on identity theory in marketing
Omfang	1 volume ;
Emner	Brand loyalty. Identity (Psychology) Marketing - Psychological aspects.
Dewey	658.80019
ISBN	9781800889491 (pbk.) : : £45.00