The customization 500 : an international benchmark study on mass customization and personalization in consumer e-commerce
Dominik Walcher & Frank Piller
Bok Engelsk 2012
| Utgitt | [Salzburg] : Salzburg University of Applied Sciences , 2012
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| Omfang | 293 s. : ill.
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| Opplysninger | På omslaget: www.mc-500.com
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| Emner |
