Provocateur : Images of Women and Minorities in Advertising
Anthony J. Cortese
Bok Engelsk 2007 · Electronic books.
| Utgitt | Lanham : : Rowman & Littlefield Publishers, , 2007.
|
|---|---|
| Omfang | 1 online resource (1 p.)
|
| Utgave | 3rd ed.
|
| Opplysninger | Description based upon print version of record.. - Contents; Preface to the Third Edition; 1 Representations, Multiculturalism, and Mass Media; 2 Visual Attraction, Body Display, and Advertising; 3 Constructed Bodies, Deconstructing Ads: Sexism in Advertising; 4 Symbolic Racism in Advertising; 5 Ethnic Advertising; 6 Speed and Fragmentation: Toward Postmodern Consciousness; Appendix: Advertising Evaluation; Glossary; References; Index; About the Author. - In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising.
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0742555380. - 0742555399. - 9780742555389. - 9780742555396
|
