Marketing Green Building Services
Jerry. Yudelson
Bok Engelsk 2012 · Electronic books.
| Utgitt | Hoboken : : Taylor and Francis, , 2012.
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| Omfang | 1 online resource (313 p.)
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| Opplysninger | Description based upon print version of record.. - Cover; Marketing Green Building Services; Copyright; Contents; Preface and Acknowledgments; Purpose of this book; Organization of this book; Summary; Foreword; Introduction; The future of green buildings; Social and cultural change; Technological changes; Economic changes; Political and legal changes; Industry practices; Certification programs; The marketing dilemma; Part 1: The Green Building Market; Chapter 1. What is a Green Building?; Green building characteristics; The LEED rating systems; Other green building rating systems; Typical green building measures. - Chapter 10. Sustainable Design Marketing Tactics. - Cost drivers for green buildingsThe 2003 cost study for the State of California; Davis Langdon cost studies; The 2004 General Services Administration Cost Study; Soft costs for green building projects; The green schools report; Using integrated design to reduce costs; Chapter 5. Vertical Markets for Green Buildings; Commercial offices; Educational buildings; Public facilities; Healthcare and hospital facilities; High-rise housing; Chapter 6. Specialty Markets for Sustainable Design; Green commercial interiors; Existing building sustainability upgrades; Urban planning and design. - Mixed-use developmentGreening the retail sector; Green hotels and resorts; Large public facilities: transportation and sports; International markets; Chapter 7. Green Building Technologies; Green roofs; Demand for specific green building measures in LEED-NC certified projects; Energy-efficient technologies; Marketing certified wood products for green building projects; Marketing solar energy systems; Chapter 8. Experiences of Green Building Marketing; Surveys of green building marketing; One firm's approach: Bruner/Cott Architects; Case study: SERA Architects, Inc.. - Recommendations for marketers and practitionersCase study: Thomas Hacker Architects, Inc.; A fundamental marketing problem; Case study: Turner Construction Company; Part 2: Marketing Sustainable Design Services; Chapter 9. Contemporary Marketing Theory and Practice; Understanding the ""diffusion of innovations""; Green buildings as an innovative product; Two other ways to understand innovation diffusion; Understanding segmentation, targeting, positioning and differentiation; Competitive strategy; Particular issues for marketing green building services. - The case for high-performance buildingsDrivers of green building market growth; Barriers to green building market growth; Chapter 2. Today's Green Building Market; Green building market leaders; Green building market surveys; LEED project trends in 2007; Current market impact of green buildings; LEED rating system use; Use of certification programs for green building projects; Chapter 3. The Business Case for Green Buildings; Incentives and impediments to green buildings; Benefits that build a business case; Who benefits?; Chapter 4. Costs of Green Buildings; High-performance on a budget. - Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author's previous works, this book is the one resource you need to succeed in the green building marketplace.With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in craftin
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| ISBN | 0750684747. - 9780750684743
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