The end of Detroit : how the Big Three lost their grip on the American car market /


Micheline Maynard.
Bok Engelsk 2003 Micheline. Maynard,· Electronic books
Annen tittel
Utgitt
New York : : Currency/Doubleday, , c2003.
Omfang
1 online resource (327 p. )
Utgave
1st ed.
Opplysninger
Examines the business mistakes made by America's three top automobile manufacturers, discussing how the push to promote SUVs caused the loss of market shares in family, economy, and luxury cars.
Emner
Sjanger
Dewey
ISBN
0-385-51152-3. - 1-299-06778-6

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