The end of Detroit : how the Big Three lost their grip on the American car market /
Micheline Maynard.
Bok Engelsk 2003 Micheline. Maynard,· Electronic books
Annen tittel | |
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Utgitt | New York : : Currency/Doubleday, , c2003.
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Omfang | 1 online resource (327 p. )
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Utgave | 1st ed.
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Opplysninger | Examines the business mistakes made by America's three top automobile manufacturers, discussing how the push to promote SUVs caused the loss of market shares in family, economy, and luxury cars.
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Emner | |
Sjanger | |
Dewey | |
ISBN | 0-385-51152-3. - 1-299-06778-6
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