Thank You for Arguing, Fourth Edition (Revised and Updated) : What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion.
Jay. Heinrichs
Bok Engelsk 2020 · Electronic books.
| Annen tittel | |
|---|---|
| Utgitt | Broadway Books
|
| Omfang | Electronic materials (451 p.)
|
| Opplysninger | Appendices -- Appendix I: Argument Lab -- Appendix II: The Tools -- Appendix III: Glossary -- Appendix IV: Chronology -- Appendix V: Further Reading --. - Cover -- Title Page -- Copyright -- Contents -- Preface -- Preface to the New Edition Epigraph --. - Dedication -- Acknowledgments -- Other Titles -- About the Author --. - Introduction -- 1. Open Your Eyes: The Invisible Argument -- Offense -- 2. Set Your Goals: Cicero’s Lightbulb -- 3. Control the Tense: Orphan Annie’s Law -- 4. Soften Them Up: Character, Logic, Emotion -- 5. Get Them to Like You: Eminem’s Rules of Decorum -- 6. Make Them Listen: The Lincoln Gambit -- 7. Use Your Craft: The Belushi Paradigm -- 8. Show You Care: Quintilian’s Useful Doubt -- 9. Control the Mood: The Aquinas Maneuver -- 10. Turn the Volume Down: The Scientist’s Lie -- 11. Gain the High Ground: Aristotle’s Favorite Topic -- 12. Persuade on Your Terms: The Sister Frame -- 13. Control the Argument: Homer Simpson’s Canons of Logic -- 14. Make a Connection: The Chandler Bing Adjustment -- Defense -- 15. Spot Fallacies: The Seven Deadly Logical Sins -- 16. Call a Foul: Nixon’s Trick -- 17. Know Whom to Trust: Persuasion Detectors -- 18. Find the Sweet Spot: More Persuasion Detectors -- 19. Deal with a Bully: Socrates’ Smile -- Advanced Offense -- 20. Get Instant Cleverness: Monty Python’s Treasury of Wit -- 21. Change Reality: Bag Full of Eyeballs -- 22. Recover from a Screw-Up: Apple’s Fall -- 23. Seize the Occasion: Stalin’s Timing Secret -- 24. Use the Right Medium: The Jumbotron Blunder -- Advanced Agreement -- 25. Give a Persuasive Talk: The Oldest Invention -- 26. Capture Your Audience: The Trump Period -- 27. Write a Persuasive Essay: The French Experiment -- 28. Use the Right Tools: The Brad Pitt Factor -- 29. Run an Agreeable Country: Rhetoric’s Revival --. - The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully “Cross Cicero with David Letterman and you get Jay Heinrichs.”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this fascinating book also includes an assortment of persuasion tips, such as: • The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you).• The Belushi Paradigm: Before people will follow you, they have to consider you worth following. • The Yoda Technique: Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians'use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of “fake news” and political polarization. Whether you're a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience's priorities, as well as new and improved ArgueLab games to hone your skills. -- Provided by publisher.
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0-593-23739-0
|
