Theory of Media Literacy : A Cognitive Approach


W. James. Potter
Bok Engelsk 2004 · Electronic books.
Annen tittel
Utgitt
Thousand Oaks : : SAGE Publications, , 2004.
Omfang
1 online resource (321 p.)
Opplysninger
Description based upon print version of record.. - Cover; Contents; Preface; Acknowledgments; Part I - Background; Chapter 1 - Why Do We Need a Theory of Media Literacy; Chapter 2 - Explicating the Construct of Media Literacy; Part II - Introducing the Theory; Chapter 3 - Definitions and Distinctions; Chapter 4 - The Media Literacy Model; Chapter 5 - The Foundational Knowledge Structures; Chapter 6 - The Personal Locus; Chapter 7 - Competencies and Skills of Media Literacy; Part III - Information Processing; Chapter 8 - The Filtering Task; Chapter 9 - The Meaning-Matching Task; Chapter 10 - The Meaning-Construction Task. - Chapter 11 - Traps in Meaning ConstructionPart IV - Practices; Chapter 12 - Practices; Appendix A: Definitions of Literacy; Appendix B: Purpose of Media Literacy; References; Index; About the Author. - Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.
Emner
Sjanger
Dewey
ISBN
0761929517. - 0761929525

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