Innovation heroes : understanding customers as a valuable innovation resource /

Fiona Schweitzer, Grenoble École de Management, France, University of Applied Sciences Upper Austria, Austria, Joe Tidd, Science Policy Research Unit, (SPRU), University of Sussex, UK.
Bok · Engelsk · 2018

Omfang	xi, 291 pages ;
Emner	Consumers. Customer relations. Diffusion of innovations. New products. Technological innovations.
Dewey	658.8/12
ISBN	9781786345363 (hc : alk. paper)