The new advertising : branding, content, and consumer relationships in the data-driven social media era /
Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
Bok Engelsk 2016
| Omfang | volumes <1> ;
|
|---|---|
| Opplysninger | Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics
|
| Emner | |
| Dewey | |
| ISBN | 9781440833427 (set : alk. paper). - 9781440847844 (volume 1). - 9781440847851 (volume 2)
|
| ISBN(galt) | 9781440833434 (ebook)
|
