Luxury Indian Fashion : A Social Critique
Tereza. Kuldova
Bok Engelsk 2016 · Electronic books.
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| Utgitt | London : : Bloomsbury Publishing, , 2016.
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| Omfang | 1 online resource (241 p.)
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| Opplysninger | Description based upon print version of record.. - Cover page; Halftitle page; Series page; Title page; Copyright page; Dedication page; CONTENTS; ILLUSTRATIONS; ACKNOWLEDGEMENTS; INTRODUCTION; In the lotus world: luxury and mud, high and low; Connecting fashion and craft; Fieldworking across luxury and dirt; Fantasy of superpowerdom: ideologyand utopia; Keyword: Indianness; Plan of the book; 1 NEO-FEUDAL ORNAMENTALISM AND ELITIST FANTASIES; Ritual I: celebrating Indianness in a designer studio; 'We are high on ourselves': retro-futuristic utopias; Ritual II: JJ Valaya's fashion shows; Mastering time and space. - 'I like cheap': the allure of the low and the vulgarErotic capital: the power of courtesans and vamps; Victories of sexy and benevolent goddesses; Conclusion; 7 FASHION, WHISKY AND'MUSCULAR' NEO-ROYALS; Hypermuscularity and neo-liberalism; Threat of effeminacy; Nostalgia for charismatic manliness; Rhetoric of muscularity; Elite gyms and sympathetic magic; Fortification of homosociality; Godly warriors and Hindu nationalism; Gangsters, wrestlers and muscular politics; Interpassive masculinity and muscularity; Whisky, meat and other powerful substances; Fashion and the alcohol industry. - Artification of alcohol and fashion'Art is life is art' is whisky; Brand essence of Chivas; Brotherhoods of luxury whisky drinkers; Excursus into Chivas life; Ambient governance and manhood; Conclusion: you are inside the game; CONCLUSION; GLOSSARY; BIBLIOGRAPHY; INDEX. - Collective effervescence and directing affectsRitual III: wedding spectacle; What are they buying (into)?; Conclusion; 2 PRODUCING COSMOPOLITANISM, HIERARCHY AND SOCIAL COHESION; Dynamics of proximity and distance; Chikan cottage industry: structure and networks; Networks of production; Complex networks, social cohesion and locality; Phantasmatic Lucknow; Vogue of heritage; Producing cosmopolitanism and social cohesion; Conclusion; 3 DESIGN GENIUS AND HIS GHOST OTHERS; Creative genius and artification; Development and innovation; Expert knowledge and artistic research. - Intellectual property rights and marketsPurification and sanitization; Conclusion; 4 CHARITABLE NON-LOVE AND PHILANTHROCAPITALISM; Philanthrocapitalism and the new national heroes; Resonances between Hindutva and neo-liberalism; 'Empowerment', co-option and expulsion; Conclusion; 5 INSUBORDINATIONS OF THE LAUGHING CRAFTSWOMAN; Work ethic versus anti-work ethic; Value of leisure and virtue of laziness; The curse of money; Irony and unwilling slaves of capital; Dependency and benevolence; Conclusion; 6 EROTIC CAPITAL AND BENEVOLENCE OF VAMPISH GODDESSES
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| ISBN | 9781474220927
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