The Social Media Bible : Tactics, Tools, and Strategies for Business Success.


Lon. Safko
Bok Engelsk 2012 · Electronic books.
Utgitt
Hoboken, N.J. : Wiley , 2012
Omfang
1 online resource (643 pages)
Utgave
3rd ed.
Opplysninger
Intro -- The Social Media Bible: Tactics, Tools &amp -- Strrategies for Business Success -- Contents -- Acknowledgments -- Introduction -- Part I-Tactics and Tools -- Part II-Strategy -- The Five Steps to Social Media Success -- Social Media Experts -- The ROI of Social Media -- International Perspective -- Chapter To-Do Lists -- Part I: Tactics and Tools -- Chapter 1: What Is Social Media? -- Ask Your Audience -- So What Is It? -- Why Social Media? -- Word of Mouth at the Speed of Light -- Other Customers -- B2B -- Internal Customers -- 15 Social Media Categories -- Social Networking -- Photo Sharing -- Audio -- Video -- Microblogging -- Livecasting -- Virtual Worlds -- Gaming -- RSS and Aggregators -- Search -- Mobile -- Interpersonal -- Credits -- Chapter 2: Say Hello to Social Networking -- What's in It for You? -- Back to the Beginning -- What You Need to Know -- Life Cycle -- Contributing -- Dunbar's Number -- Social Network Examples -- Facebook -- What's in It for the User? -- What's in It for Businesses? -- Common Terms -- Profile -- Basics -- About -- Facebook Interface -- Privacy Settings -- Child Safety -- Twitter -- How It Works -- What's in It for the User? -- What's in It for Businesses? -- Common Terms -- Understanding the Tool -- Other -- Location-Based Social Media -- How It Works -- What's in It for the User? -- What's in It for Businesses? -- Common Terms -- Foursquare -- Understanding the Tool -- Other LBS -- To-Do List -- Conclusion -- Downloads -- Credits -- Chapter 3: It's Not Your Father's E-Mail -- What's in It for You? -- Back to the Beginning -- What You Need to Know -- E-mail Terminology -- Spam with Your SPAM? -- Spam Filters or Content Filters -- Content Really Is King -- Tips, Techniques, and Tactics -- The 1.54-Second Rule/5.0-Second Rule -- Segment to Maximize Conversion -- Day Parting Will Get It Read.. - Chapter 14: Live from Anywhere-It's Livecasting -- What's in It for You? -- Back to the Beginning -- Internet Radio -- Commercial Internet-Only Radio Stations -- Livecasting -- Justin.tv -- Enter Justine Ezarik -- What You Need to Know -- Do-It-Yourself Radio -- Conventional Radio Stations Weren't Happy -- Webinar, Web Conferencing, and Webcasting -- Videoblog -- To-Do List -- Conclusion -- Downloads -- Credits -- Notes -- Chapter 15: Virtual Worlds-Real Impact -- What's in It for You? -- Back to the Beginning -- SoftVoice/SenSei -- Second Life -- What You Need to Know -- Virtual Economy -- Enterprise in Second Life -- The Social Media Bible in Second Life -- Your Own Second Life -- The Avatar -- Expenses in Second Life -- Second Life Stats -- The Viewer -- To-Do List -- Conclusion -- Downloads -- Credits -- Notes -- Chapter 16: Gaming the System: Virtual Gaming -- What's in It for You? -- What You Need to Know -- Back to the Beginning -- Social Impact -- The CDC in MMORPG WoW -- Virtual Economies -- Raids -- Single Player -- User-Generated Content -- Console-Based MMORPGs -- The Largest MMORPG: World of Warcraft -- Halo 3 -- In-Game Advertising -- To-Do List -- Conclusion -- Downloads -- Credits -- Note -- Chapter 17: RSS-Really Simple Syndication Made Simple -- What's in It for You? -- Back to the Beginning -- Atom -- What You Need to Know -- Reader or Aggregator -- Social Bookmarks -- To-Do List -- Conclusion -- Downloads -- Credits -- Notes -- Chapter 18: Spotlight on Search (Search Engine Optimization) -- What's in It for You -- Back to the Beginning -- Hypertext and the 1960s -- Enter the Military and ARPAnet -- What You Need to Know -- Search Engine Optimization -- The Infamous Algorithm -- The Key to Keywords -- Content Is King -- The Fresher, the Better -- External Reputable Links -- Practices to Avoid -- Tips, Techniques, and Tactics.. - Conclusion -- Credits -- Chapter 9: Talking about the Podcast (Audio Create) -- What's in It for You? -- Back to the Beginning -- The Birth of iPod -- The Birth of Podcasting -- Podcasting and You -- What You Need to Know -- Podcast Components -- The Value of Podcasting -- Tips, Techniques, and Tactics -- How to Create Your Own Podcast -- Planning -- Introducing Your Podcast -- Recording -- Signing Off -- Editing -- Publishing -- Special Effects -- Software -- Hardware -- Websites and Podcast Distributors -- To-Do List -- Conclusion -- Downloads -- Credits -- Note -- Chapter 10: Got Audio? (Audio Sharing) -- What's in It for You? -- Back to the Beginning -- What You Need to Know -- iTunes -- Podbean -- To-Do List -- Conclusion -- Downloads -- Credits -- Notes -- Chapter 11: Watch Out for Vlogs (Video Create) -- What's in It for You? -- Back to the Beginning -- What Is Video? -- Yay for Apple QuickTime! -- Bandwidth and Storage -- Along Comes YouTube -- Lifecasting -- What You Need to Know -- Uploading Your Videos -- Tips, Techniques, and Tactics -- Creating Your Own Video -- Script Your Thoughts -- Editing Your Video -- Note -- To-Do List -- Conclusion -- Downloads -- Credits -- Chapter 12: Got Video? (Video Sharing) -- What's in It for You? -- Back to the Beginning -- What You Need to Know -- Uploading Your Videos -- Peer to Peer -- BitTorrent -- To-Do List -- Conclusion -- Downloads -- Credits -- Note -- Chapter 13: Thumbs Up for Microblogging -- What's in It for You? -- Back to the Beginning -- What You Need to Know -- The Microsphere Is Not All Good -- Trivial Pursuit -- Microspam -- Microadvertising -- The Fail Whale -- On the Lighter Side of Microblogging -- Some Twitter Jargon -- Corporate Tweeters -- Tweets in the News -- Microblogging beyond Twitter? -- To-Do List -- Conclusion -- Downloads -- Credits -- Notes.. - RSS and Readers.. - To-Do List -- Conclusion -- Downloads -- Credits -- Note -- Chapter 19: Marketing Yourself (Search Engine Marketing) -- What's in It for You? -- SEM Stands for Search Engine Marketing -- Back to the Beginning -- SEM Is Named and Introduced -- What You Need to Know -- Start Your SEM Campaign -- What Are You Willing to Pay? -- How the Search Engines Charge You -- Tips, Techniques, and Tactics -- To-Do List -- Conclusion -- Downloads -- Credits -- Chapter 20: The Formidable Fourth Screen (Mobile) -- What's in It for You? -- Mobile Applications -- Rich Media -- What You Need to Know -- Twitter -- Real-Time Social Engagement -- Reviews -- Mobile Marketing -- Mobile Web Marketing -- Bluetooth Connection -- Location-Based Services -- Mobile Gaming -- MMORPG -- Location-Based Games -- Mobile In-Game Marketing -- Mobile Viral Marketing -- Mobile Marketing Future -- Messaging Convergence -- The Mobile Marketing Association -- Mobile Phone Technology -- To-Do List -- Conclusion -- Downloads -- Credits -- Note -- Chapter 21: Let the Conversation Begin (Interpersonal) -- What's in It for You? -- What You Need to Know -- Messaging Applications -- Video Conferencing Applications -- Sharing Applications -- To-Do List -- Conclusion -- Downloads -- Credits -- Part II: Strategy: The Five Steps to Social Media Success -- Introduction -- Fundamental Shift in Power -- Chapter 22: Analyze Your Existing Media -- Identifying Your Existing Media -- Analyze Your Existing Media Strategy -- Expense/Conversion (ROI) -- Who Is Doing It? -- Analyze Your Many Demographics -- Identify Your Demographic Groups -- How Many Groups Are There and What Are They? -- Who Are You? -- Conclusion -- Credits -- Chapter 23: The Social Media Trinity -- Trinity Number One-Blogs -- Understand the Terms -- Identify Your Tools -- Identify Your Content -- Identify Plug-Ins and Widgets -- SEO Advantages.. - To-Do List -- Conclusion -- Downloads -- Credits -- Notes -- Chapter 4: The World of Web Pages -- What's in It for You? -- Back to the Beginning -- What You Need to Know -- Awareness -- Search -- Research -- Buy -- Your Home Page Is Causing You Harm -- Design Elements to Consider -- Psychological Marketing -- It's All about Conversion -- B2B Success Metrics -- Testing Different Landing Pages -- Techniques and Tactics -- Trademark Sucks -- Keyword Placement -- Frames -- Flash -- Page Titles -- Constructing Regional and Local Campaigns -- Offline Marketing Strategy -- Affiliate Marketing -- Website Platforms -- In-House-Out-House -- To-Do List -- Conclusion -- Downloads -- Credits -- Notes -- Chapter 5: The Internet Forum -- What's in It for You? -- Back to the Beginning -- What You Need to Know -- Forum Rules and Regulations -- Forum Moderator -- Forum Administrator -- Forum Registration -- Forum Post -- Forum Member -- Forum Subscription -- Forum Troll -- Forum Spamming -- Forum User Groups -- Forum Guest -- Text Message Shortcuts -- Emoticons -- Forum Social Networking -- Create Your Own Forum Software -- Forum Website -- To-Do List -- Conclusion -- Downloads -- Credits -- Notes -- Chapter 6: The Ubiquitous Blog -- What's in It for You? -- Back to the Beginning -- What You Need to Know -- To-Do List -- 50 Rapid Fire Tips for Power Blogging -- Conclusion -- Downloads -- Credits -- Note -- Chapter 7: The Wisdom of the Wiki -- What's in It for You? -- Back to the Beginning -- What You Need to Know -- Editing and Creating -- Simple Markup Language Tools -- Security -- Wikipedia -- MyGads -- To-Do List -- Conclusion -- Downloads -- Credits -- Chapter 8: A Picture Is Worth a Thousand Words (Photo Sharing) -- What's in It for You? -- Back to the Beginning -- What You Need to Know -- Privacy versus Piracy -- Techniques and Tactics -- To-Do List.. - Lon Safko is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.
Emner
Sjanger
Dewey
ISBN
9781118269749

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