Advertising recall as a measure of advertising effect : two papers
Ole E. Andersen ... [et al.]
Bok Engelsk 1989
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| Utgitt | København : Handelshøjskolen , 1989
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| Omfang | 48 s.
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| Opplysninger | A) Recall of TV and cinema advertising in Denmark / Ole E. Andersen. - S. 1-30. - B) The usefulness of aided and unaided recall in discriminating among spots broadcasted in 5 minutes' blocks when measured shortly after the broadcast / Ulrich Bronée, Lene Grønning, Flemming Hansen. S. 31-47
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