Communicating strategy
Phil Jones.
Bok Engelsk 2008 Phil. Jones,· Electronic books.
| Utgitt | Aldershot ; Burlington, VT : : Gower, , c2008.
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| Omfang | 1 online resource (199 p.)
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| Opplysninger | Description based upon print version of record.. - Cover; Contents; List of Figures; List of Tables; Preface; Chapter 1 They Don't Get the Strategy; Chapter 2 Ten Heresies; Chapter 3 Communicate What, to Whom and Why?; Chapter 4 Understanding and Motivating Change; Chapter 5 What's in it for...?; Chapter 6 Developing the Story of the Strategy; Chapter 7 Let Me Tell You a Story; Chapter 8 The Aligned Management Team; Chapter 9 The Handcuffed Organization; Chapter 10 Developing Your Communcations Strategy and Plan; Chapter 11 Final Thoughts; Appendix: The Channels: Communicating the Message; Index. - Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes.It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message.
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| Emner | Communication in management
Employee motivation Leadership Strategic planning kommunikasjon ledelse strategi strategisk |
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| Dewey | |
| ISBN | 9780566088100
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