Successful technological integration for competitive advantage in retail settings /
Eleonora Pantano, Middlesex University London, UK.
Bok Engelsk 2015
| Utgitt | Pennsylvania : IGI Global , 2015
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|---|---|
| Omfang | xxiii, 405 s.
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| Opplysninger | brand management. - consumer involvment. - neuroscience. - point of sale. - self-service
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| Emner | augmented reality mobile coupon adoption retail store design
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| Dewey | |
| ISBN | 9781466682979 (hardcover : alk. paper)
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| ISBN(galt) | 9781466682986 (ebook)
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