Identities and images in football : a case study of brands and the organisational settings in the development of Scandinavian womens club football /
Mattias Melkersson
Bok Engelsk 2017
Tekstet på: Svensk
| Utgitt | Malmö : : Bokförlaget Idrottsforum.org, , 2017
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| Omfang | 296 sidor : : illustrationer ;
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| Opplysninger | [Diss. Malmö : Malmö högskola, 2017]. - PREFACE 1 INTRODUCTION 2 LITERATURE REVIEW 3 THEORETICAL VANTAGE POINT 4 METHODOLOGICAL APPROACH 5 WOMENS FOOTBALL IN SCANDINAVIA 6 GENDER AS PART OF A FOOTBALL IDENTITY 7 GENERATING ORGANISATIONAL VIABILITY THROUGH NETWORKING 8 THE IMPACT OF LOCALITY 9 IF YOU ARE NOT SEEN, YOU DO NOT EXIST 10 CONCLUDING DISCUSSION AND FINAL CONSIDERATIONS SUMMARY IN SWEDISH REFERENCES APPENDICES
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| Emner | Marketing : (DLC)sh 85081333
Soccer for women Soccer - Societies, etc. Trademarks Vis mer... Gender mainstreaming
Marketing Soccer - organizations - identity - Scandinavia - Sweden - Norway - Denmark Damefotball Fotball Fotballklubber Likestillingsintegrering Markedsføring Varemerker kvinner klubber identitet |
| Geografisk emneord | |
| Dewey | |
| ISBN | 978-91-85645-25-1
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