Global marketing management

[edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor
Bok · Engelsk · 1999

Utgitt	Reading, Mass. : Addison-Wesley , c1999
Omfang	VIII, 703 s. : ill.
Utgave	4th ed.
Emner	Export marketing - Management Export marketing - Management Case studies eksportmarkedsføring
ISBN	0201350629