Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Petros Parganas, Christos Anagnostopoulos and Simon Chadwick
Bok Engelsk 2017
| Medvirkende | |
|---|---|
| Utgitt | Molde : Molde University College - Specialized University in Logistics , 2017
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| Omfang | 17 bl.
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| Opplysninger | Særtrykk av: International journal of sports marketing and sponsorship 18(2017)2
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