The focus group research handbook
Holly Edmunds
Bok Engelsk 1999
| Utgitt | Lincolnwood, Ill. : NTC Business Books , c1999
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|---|---|
| Omfang | x, 276 p. : ill.
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| Opplysninger | At head of title: American Marketing Association.. - Includes index.
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| Emner | Focused group interviewing - Handbooks, manuals, etc
markedsforskning markedsundersøkelser intervjuteknikk focus groups fokusgrupper |
| ISBN | 0844202886
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