Problems and cases in health care marketing

[edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan
Bok · Engelsk · 2005

Utgitt	Boston : McGraw-Hill/Irwin , c2005
Omfang	VIII, 440 s. : ill.
Emner	Medical care - Marketing Commerce Marketing of Health Services Technology, Pharmaceutical
ISBN	0072887761