Advertising worldwide : concepts, theories, and practice of international, multinational and global advertising
Marieke K. de Mooij, with Warren J. Keegan
Bok Engelsk 1991
Utgitt | New York : Prentice Hall , 1991
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Omfang | xvi, 440 s. : ill.
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Emner | |
ISBN | 0134718976
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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Marieke K. de Mooij
Marieke de Mooij
Bok · Engelsk · 1994
Marieke K. de Mooij
Marieke de Mooij
Bok · Engelsk · 1994