It's all about who you are : four papers on the role of individual personality differences in consumer marketing
by Håvard Hansen
Bok Engelsk 2011
| Utgitt | Stavanger : University of Stavanger, Faculty of Social Sciences, UiS Business School , 2011
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| Omfang | 194 s. : fig.
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| Opplysninger | Avhandling (ph.d.) - Universitetet i Stavanger, 2011
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| Emner | markedsføring forbrukeratferd forbrukerpsykologi
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| Dewey | |
| ISBN | 9788276444476
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