Promotion: A behavioral view

[by] Harper W. Boyd, Jr. [and] Sidney J. Levy
Bok · Engelsk · 1967

Utgitt	Englewood Cliffs, N.J. : Prentice-Hall , [1967]
Omfang	115 p. : illus.
Opplysninger	Includes bibliographical references.
Emner	Advertising Communication Sales promotion