Perspectives on methodology in consumer research

edited by David Brinberg and Richard J. Lutz
Bok · Språk ikke angitt · 1986

Utgitt	New York : Springer-Verlag , c1986
Omfang	xi, 301 s. : ill.
Emner	Consumers - Research Marketing research - Addresses, essays, lectures. Motivation research (Marketing) - Addresses, essays, lectures.
ISBN	0387962387. - 3540962387