Marketing plans that work

Malcolm McDonald Malcolm H.B. McDonald, Warren J. Keegan
Bok · Engelsk · 2002 Malcolm McDonald

Utgitt	Boston, Mass. : Butterworth-Heinemann , c2002
Omfang	VIII, 254 p. : ill.
Utgave	2nd ed.
Emner	Marketing - Planning markedsføringsplaner
ISBN	0750673079