Contemporary perspectives on strategic market planning

Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
Bok · Engelsk · 1990

Utgitt	Boston : Allyn & Bacon , c1990
Omfang	x, 453 s. : ill.
Emner	Marketing - Planning Strategic planning
ISBN	0205123015. - 0205125131