Views of man and research into the primary and secondary effects of advertising : anatomy of an untenable state-of-affairs and some thoughtsand suggestions concerning future research
Otto Ottesen
Bok Engelsk 1980
| Utgitt | Copenhagen : Dept. of Marketing, Copenhagen School of Economics and Business Administration , 1980
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| Omfang | 79 s. (flere pag.)
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| Emner |
